The British Equestrian Trade Association (BETA) has launched its sixth annual Summer of Safety campaign, an event designed to promote safety around horses.
The campaign began as a way to make safety more accessible and better understood by equestrians. Over the years, with support from retailers and manufacturers connected to safety, the event has also become a celebration of safety with competitions, live content, and show appearances.
“Safety is a core part of what we do as BETA,” said Claire Williams, Executive Director of BETA. “From the BETA body protector safety standards to the fitting courses we support, as well as being a voice on safety panels across the world representing the British industry, it’s important to us.
“We know that horse riding, and even being around horses on the ground, carries risk, but the Summer of Safety works to help reduce the risk factors, share learning and research, and increase understanding to give us the knowledge to help us all protect ourselves better.”
The campaign runs until 23 September and will see the BETA team at the Pony Club Championships, Scone Palace International, and the World Equestrian Games in Aachen.
In addition, BETA retailers across the country are supporting the initiative and encourage the public to visit their stores with any questions they might have.
“We have some amazing prizes from our members that we’ll be giving away through our social media,” added Claire. “In addition, we’ll be running a series of video content with experts in the space, sharing more information aligned with their expertise.
“These are always so interesting because we really go into the detail and explore the questions that are on everyone’s minds but, in some cases, are too afraid to ask!”
To find out more about the campaign, visit beta-uk.org and follow BETA on Instagram (@beta_equestrian) and Facebook (/betaequestrian).
Participating retailers will display the Summer of Safety logo (pictured above) in store and/or online.
Images by BETA
