Bereaved mother Emma Webb has announced that she has launched a Community Interest Company (CIC) in memory of her daughter, Brodie, who lost her life to suicide in 2020.

Brodie was a talented and passionate showjumper who tragically took her own life aged just 16.

The aim of the CIC, which is called DoItForBrodie, is to deliver mental health and wellbeing programmes for young people by raising awareness and providing real, compassionate support.

Inspired by Brodie’s love of horses and the outdoors, DoItForBrodie offers therapy pony sessions with miniature Shetlands Belle and Miles, lived-experience public speaking and horseshoes of hope, a creative project combining decorated horseshoes with mental health resources.

“After losing my beautiful girl I realised that I had two choices; to lie down and admit defeat, or to stand up, carry on and fight to help others… raising awareness to help prevent the loss of more young lives,” said Emma.

Fundraising

DoItForBrodie has raised nearly £100,000 so far from three endurance challenges.

In 2021, Emma raised more than £10,500 by walking 285 miles – a mile for each life lost to suicide in Wales in 2020, including her daughter’s.

Two years later, Emma pulled Miles, an 80kg life-size resin horse on wheels, from the David Broome Event Centre in Chepstow to the ExCel London. She completed the 160-mile journey in time for the start of the London International Horse Show.

She garnered much media attention when Prince William joined her for a small portion of the walk, helping her to pull Miles for around 25 minutes.

At the end of September 2024, Emma walked 140 miles from Newport in South Wales to Birmingham while pulling Miles in a challenge entitled ‘Hack to HOYS’.

Emma hopes that by formally registering the CIC she will be able to upscale the work they have been doing and help more young people across the UK.

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