As Santa’s reindeers prepare for their busiest night of the year, it’s important that they are eating well and consuming enough calories to ensure they have sufficient energy to last their epic journey.

This year’s meal of choice for many of them is Dengie’s Alfa-Beet Mash, a versatile, nutritious feed which is suitable not only for horses but for reindeer too – particularly the residents at Maldon Promenade Zoo in Essex.  

“At Maldon Promenade Zoo we’ve used a variety of Dengie products over the years and they’ve proved invaluable across many different species,” explains James Williams, zoo director.

“The quality and consistency of the feeds really shine through, and it’s clear to see just how much the animals enjoy their Dengie diets. 

“Our reindeer are especially enthusiastic, Alfa-Beet Mash is always a firm favourite and they never fail to come trotting over at feed time!”

Perfect fuel for long journeys

Dengie’s Alfa-Beet is the perfect fuel for busy reindeer this Christmas as it’s a naturally high fibre diet which is low in sugar and starch and supports digestive health.

Its two ingredients – alfalfa and unmolassed sugar beet – provide plenty of slow-release energy which is ideal for maintaining stamina and power – just what the reindeer will need for their trip around the globe on Christmas Eve.

As Alfa-Beet is soaked into a soft, east to chew mash before feeding, it also provides an excellent way to help keep hard-working reindeer hydrated.

Royal approval

Dengie Horse Feeds became one of 800 Royal Warrant holders earlier this year when it was granted the Royal Warrant of supplier of horse feed to King Charles III.  

Royal Warrant of appointments are granted as a mark of recognition to people or companies who have regularly supplied goods or services to the Royal Household. It is a tradition that dates back to the 15th century.

Dengie was first awarded a Royal Warrant by her late Majesty Queen Elizabeth II in 2007. 

Main image © Dengie.

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