LeMieux has unveiled its exclusive equestrian collection for this year’s Mars Badminton Horse Trials (7-11 May 2025).

The equestrian retailer is the title sponsor of the 2025 Badminton Grassroots Championships and has produced an exclusive collection of Badminton-branded products for horses and riders in cherry pink.

“We are excited to be working with LeMieux to launch a new range of Badminton Horse Trials technical horse and rider wear which will further broaden our merchandise range,” said event director Jane Tuckwell. 

Influencer Meg Elphick and event rider Kitty King sporting the new range

For horses

The LeMieux Badminton range includes:

  • LeMieux’s signature saddlepad, with a breathable natural bamboo blend lining
  • Fly hood featuring a crocheted face veil
  • Adjustable headcollar with fleece inserts at the poll strap and nose band
  • Grooming kit
  • Lead rope

 

Badminton dressage square saddle pad

Options for riders

The range includes the following items for riders:

  • Base layers made from a sweat-wicking protective shell fabric to help regulate body temperature
  • Lightweight ultra close contact riding socks
  • Four-way stretch fabric hat silks

A hobby horse and a toy horse, with accessories including a mini Badminton cherry pink headcollar and a champion’s rug, are also available.

“LeMieux’s collaboration with Badminton further solidifies our commitment to providing exceptional equestrian products,” said LeMieux’s managing director Dan Mahoney.

“This partnership not only celebrates the heritage of Badminton but also showcases LeMieux’s dedication to quality and innovation in the equestrian industry.” 

Kitty King wears the LeMieux Badminton baselayer; Vendredi Biats wears the headcollar

A modern update to burgundy

LeMieux describes the cherry pink colour as “a modern move-on from the heritage eventing colour burgundy” and says, “the range is the ultimate Badminton accessory for all equestrians, from budding eventers to elite riders”.

The range is available to purchase online now or on site at Badminton.

The LeMieux Grassroots Championships, which are the pinnacle of the sport for riders competing at BE90 and BE100 level, will take place on Tuesday 6 and Wednesday 7 May.

The CCI5* gets underway on Wednesday afternoon with the first horse inspection, followed by the first day of top-level dressage on Thursday 8 May.

The event concludes with the showjumping on Sunday 11 May and boasts a stellar entry list

Images © LeMieux