The growth in the use of hoof boots has facilitated a new three-year title sponsorship of Endurance GB’s National Championships.
The Hoof Boot Shop will become Title Sponsor of the National Championships from 2026, in a partnership that highlights a noticeable shift in how endurance horses are managed and competed.
In recent years, more riders have been exploring alternative hoof care approaches, with hoof boots becoming an increasingly common sight at all levels of the sport.
The National Championships (15-16 August) in Thetford bring together combinations from grassroots through to elite level.
Founded in 2021, The Hoof Boot Shop began as a mobile fitting service, travelling across the UK to help horse owners find the right hoof boot for their horse.
Since then, it has grown into a nationwide network of approved fitting partners, alongside online fitting services and a specialist product range.
“Endurance riders are incredibly focused on what works best for their horses, and that’s something we’ve seen more and more over the last few years,” said Rachael, Managing Director of The Hoof Boot Shop.
“Hoof boots are becoming part of that conversation, particularly for horses competing over varied terrain. We’re proud to support a sport where horse wellbeing and performance go hand in hand.”
Endurance GB believes the partnership reflects a broader shift within the discipline.
“This isn’t just about a sponsorship – it’s about recognising how the sport is evolving,” said Bella Fricker, Marketing and Sponsorship Director at Endurance GB. “We’re seeing more riders explore different approaches to hoof care, and that’s being driven by a real focus on horse comfort and longevity.
“The Hoof Boot Shop are a natural partner for the National Championships because they’re already part of that conversation within the endurance community.”
Lead image of Pheobe Fricker by IndiePics Photography
