HAPPA (Horses and Ponies Protection Association) has launched a new online and in-store shop, offering new and second hand equestrian products, gifts, toys, and pet supplies, with all funds supporting the horses and ponies in its care.

HAPPA Direct’s in store shop is based in Briercliffe, Burnley, Lancashire, at the charity base at Shores Hey Farm. Donations, such as rugs, tack and other equine equipment, make up some of the products on offer, as well as new items sourced directly from brands.

“For the Charity to thrive, not just survive, we must develop and enhance our existing supporter offering,” said Chief Officer, Sarah Arthur. “HAPPA Direct will connect the dots between the charity’s main objective, equine welfare, and how by shopping with HAPPA Direct you will support this vital work. A new and improved shopping experience with well-known brands and a greater variety of quality products.”

HAPPA Direct is working with several new suppliers such as Weatherbeeta, Equine Stay Dry, EquiSafety UK, and all products are hand-picked by the shop team, focusing on rider and equine welfare, as each product is endorsed by the charity. In addition to the physical store, HAPPA has launched www.happadirect.co.uk allowing shoppers to enjoy browsing from their own homes, and elsewhere around the country.

‘’It’s important to us that our shoppers know exactly where the money they’re spending goes to,” said Amanda Flowers, Retail Development Manager. “Every penny spent online or instore at HAPPA Direct goes straight back to the neglected and abused horses in HAPPA’s care.

“The second hand equestrian shop only exists thanks to the kindness and generosity of HAPPA supporters who donate equestrian tack, rugs, and equipment. If these items are not needed by the resident rescue horses, we sell them to raise vital funds.”

Gift Aid can be claimed for each sale, if the donor is a taxpayer. This year, the income for the charity from this offering has almost doubled.

To celebrate the launch of HAPPA Direct, the team are inviting members of the public and local businesses to the launch event on Friday 22 September, where the team will be offering promotions and discounts. To purchase tickets for the event, click here.

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