A new gin has been launched with sales supporting World Horse Welfare. Persie Distillery, voted Best Brand at the Scottish Gin Awards in 2023 in recognition of its efforts in animal welfare fundraising, has launched Unbridled Gin as the latest in its Charity Collection.

“We are delighted to embark on this relationship with Persie Distillery – a company that is striving to build on its efforts to raise funds for animal welfare,” said Peter Rowbottom, Director of Fundraising at World Horse Welfare. “We love the playful, horse-themed botanicals in this World Horse Welfare gin and, for anyone who enjoys a tipple, there is the added benefit of knowing it is helping horses desperately in need.”

Unbridled Gin “celebrates the exhilarating experience of a good hack”, with notes of green apples, fresh cut grass, hay and sandalwood. “The result is a spirit that captures the warmth of the special bond between horse and rider,” they said.

The family run distillery will be donating £5 to the equine charity for each bottle purchased.

“It appeals to us that gin lovers can help to raise funds for animal welfare as they enjoy a snifter,” said Simon Fairclough, distiller and managing director. “After several years of sponsoring dog and cat charities it’s a perfect fit for us to team up with a global organisation that makes a big difference to horses’ lives. World Horse Welfare’s sterling work for horses, ponies, donkeys and mules is life-changing and we are proud to be a partner.”

Customised bottles are also available with the option to feature a picture of an individual horse or horses on the back label. For more information visit persiedistillery.com

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