A new ‘Battle of the Bulge’ campaign, by official #FitNotFat sponsors Spillers and in partnership with Redwings, aims to raise awareness about the risks of equine obesity, educating owners on identifying excess weight and providing practical solutions to reduce calorie intake. The campaign is part of the brand’s partnership with the charity to help end equine obesity by 2035.
“Equine obesity is a serious welfare concern that we should all be aware of,” said Bella Fricker, Project Lead at Mars Horsecare, home of the Spillers brand. “To kick things off with our new campaign, we are financially investing in a special project to help make a difference to overweight residents at Redwings.”
The brand is donating £5,000 to Redwings and is asking for people to vote on how they would like the money to be spent to help fund essential projects aimed at providing better care and support for overweight residents at Redwings.
Voters can choose one of the following projects:
- Project 1: Strip Grazing Supplies
- Project 2: Low-Calorie SPILLERS Horse Feeds
- Project 3: Enrichment Materials
Voting is taking place via the SPILLERS Slimmers’ Club Facebook page. The club aims to spread awareness, empower owners, and make a difference in the lives of horses and ponies. The campaign also offers practical tips and expert advice, to support equine weight-watching journeys.
Amy Honey has recently started a new role as Weight Management Coordinator at Redwings and has been instrumental in helping to set up the Battle of the Bulge campaign with Spillers.
“Equine obesity is one of the biggest welfare issues facing horses, and the more we can do to keep them in optimal body condition, the better,” she said. “My role at Redwings is all about keeping our residents in tip-top shape. This includes regular weigh-taping and body condition scoring, as well as devising a bespoke, optimal diet for each resident. Whatever their age or stage in life, our goal is for our horses to be as healthy and happy as possible.”
Battle of the Bulge voting is exclusive to members of the SPILLERS Slimmers’ Club. Details on how to vote can be found here.
Vote here via the SPILLERS Slimmers’ Club Facebook page
