Bliss of London has acquired the intellectual property, brand names, customer data, and design patterns for E Jeffries Saddlery, Harry Dabbs, and Vale Brothers.
The acquisition was finalised in June and means that the three brands will continue to be produced in Walsall, the traditional home of English saddle making, under the Bliss of London operation in the West Midlands.
It follows Vale Brothers entering administration in 2023 and the subsequent acquisition of its assets by JDS59 Ltd, part of the Baaj Capitol group.
“This is a really exciting development for us and for the wider industry. These are iconic names with a rich legacy, and we are proud to bring them under the Bliss umbrella,” said Nikki Newcombe, managing director of Bliss of London.
“We’re fully committed to preserving their heritage while offering the high standards of service and craftsmanship that Bliss is known for.”
‘We can revive these brands’
Nikki acknowledged that recent years have been challenging for saddle fitters and customers associated with these brands.
She said the team at Bliss is already working on re-establishing production and support.
The manufacturer is now inviting existing and new saddle fitters to get in touch regarding future opportunities and collaboration.
“We know there is work to do, but we’re confident that with our team and infrastructure, we can revive these brands and give them the future they deserve,” said Nikki.
The acquisition does not include any trading liabilities or outstanding orders from previous ownership.
Main image supplied by Bliss of London
