The UK’s leading mental health charity, Sport In Mind, has been named as the official charity partner of this year’s London International Horse Show (18-22 December).
As a long-term partner of the NHS, the charity has transformed the lives of over 31,000 people struggling with mental health challenges since its inception in 2010.
It will receive a proportion of revenue from the show’s designated charity performance tickets, in addition to having fundraising opportunities on-site during the show.
‘Life-changing funds’
“Our work in 2025 on highlighting the benefit of equestrian sport to mental health has been hugely beneficial, and we are so pleased to have the opportunity to showcase this impact to the London International Horse Show audience,” said Kayleigh Harris, head of growth and innovation at Sport In Mind.
“The demand for our services is huge, and the need has never been greater as more people face mental health challenges.
“By directing the transformative power of horses to support those most disadvantaged, we aim to make an even greater impact,” she continued.
“We are incredibly grateful to London International Horse Show for providing us with the opportunity to build our community of support and raise life-changing funds.”
‘Profound effect’ of horses
“We are hugely proud to be able to support the charity’s work,” said show director Jonathan Goold.
“As a show and a sector, equestrians know the value of riding to mental health, and what a positive and profound effect horses can have upon it.
“We are looking forward to working closely with Sport In Mind over the next six months, and I can’t wait to see what this partnership brings.”
As well as revenue from ticket sales, Sport In Mind will also benefit from activities during the run-up to the show, including having access to its high-profile ambassadors and charity donations being encouraged through ticket sales.
