A supermarket is launching discounted horse riding lessons to get more people involved with the sport.
Aldi has teamed up with two riding schools, Summerhouse Equestrian in Cheltenham and Parbold Equestrian in Lancashire, to offer 30-minute private lessons for adults and children in a bid to help make the sport more accessible.
Lessons are discounted by 30%, encouraging former or new riders to get in the saddle and are being launched alongside Aldi's summer equestrian clothing range, which will be available from 8 April in stores and online.
The lessons and clothing range are part of a campaign by Aldi to encourage more people to try equestrian sport after it was found that nearly one fifth of riders are forced to stop due to the cost.
Stage 4 BHS Equine Excellence Professional Coach Nicola Bennett, who has been teaching for 40 years, welcomed the Aldi riding initiative as a great way of encouraging people from all walks of life to try the sport.
Nicola says: "We have seen an increased interest in our lessons over the years, but historically, it has been seen by many as an expensive hobby.
“We know that riding is now losing the 'elitist' tag, is more affordable and, through Aldi's partnership, encourages people of all ages to come and have a go, or return to riding.
"Who knows, maybe we will find a budding international event rider to join our team!”
Julie Ashfield, Joint Managing Director for Corporate Buying at Aldi, says: “At Aldi, we believe that cost should never lead to compromise.
"Our competitively-priced equestrian clothing ranges have proven extremely popular in the past, and this year, we want to go one gallop further in making horse riding more accessible for all.
"By offering discounted horse riding lessons for all the family, we hope that parents across the UK will be able to introduce their children to the sport, or have a go themselves.”
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