International animal welfare charity Brooke has revealed it raised over £13,000 as the official chosen charity at Olympia’s International Horse Show, December 17-23, 2018.
Brooke will use the money to continue its work improving the lives of millions of the world’s most vulnerable horses, donkeys and mules.
The charity also gained over 240 new regular supporters during the event, which will greatly help to further its vital work for years to come.
A successful week
Petra Ingram, Brooke chief executive said: “We were honoured to be at Olympia as chosen charity last month. It was wonderful to meet so many supporters and passionate equestrians throughout the week and raise vital funds to bring relief and change to horses, donkeys and mules working in punishing environments around the world.
“Special thanks must go to our fantastic team of dedicated volunteers who were excellent ambassadors for us, and everyone at Brooke who helped make the week a success.”
The charity received support from a number of high profile equestrians, including Longines FEI Jumping World Cup winner William Whitaker and showjumper Jessica Mendoza.
Miniature equestrians a huge hit
Particular draws to the Brooke stand included a VR 360° film captured within a Pakistan brick kiln. Charity mascots Alfie the Dinky Donkey and mini-Shetland ponies Harry and La La were also a huge hit at the show with multiple appearances in the main arena, the Live Zone, and the Brooke stand.
Events like Olympia provide Brooke with an invaluable opportunity to raise awareness of the vital work it is doing around the world.
An estimated 100 million horses, donkeys and mules are currently working to support 600 million people in some of the toughest environments in the world.
Thanks to donations from supporters, Brooke works with governments, communities and other organisations to bring positive change to the lives of these animals and those who depend on them to make a living and feed their families.
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