Scottish retailer finalist in BETA Business Awards

The finalists in the 2017 British Equestrian Trade Association (BETA) Business Awards have been announced and Country Ways, Aberdeen, has been shortlisted in the Medium Tack Shop category of the SEIB Retailer of the Year Award.

Country Way's Katie James is delighted the store is one of BETA's finalists

Country Way's Katie James is delighted the store is one of BETA's finalists

Winners of this prestigious competition will be announced this weekend at the BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham.

Run by Katie James and Rosemary Michie, Country Ways has been open for nearly 40 years, and specialises in country and equestrian wear. “This is fantastic news – we are extremely pleased to have made it through to the finals, especially as we were nominated by our customers,” said Katie. “We always strive to deliver a first-class service and it means a great deal to see just how much our hard work is appreciated by the many people who choose to shop with us.”

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The final stage of the judging process will see a series of mystery shops to each of the finalists to assess who the winner should be.

“As a trade association, we encourage nothing but the very highest standards so that horse owners and riders can shop with confidence where they see the BETA sign,” said BETA executive director Claire Williams.

More than 300 of the UK's tack shops and feed merchants are entitled to display the distinctive red, white and blue BETA logo. This shows that they are a member of the trade association and operate a professionally run business. 

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