As the eventing athletes head out on the cross-country in their campaign for Olympic medals, the FEI is reaching out to fans across the world to showcase the magic of the sport.
The Equestrian Playground in the Deodoro Olympic Fan Park in Rio, has been created and a new website for fans, and a host of exciting #TwoHearts content for everyone to share, including a funky video Hoofloose – cut loose, showing the Olympic disciplines in a different light.
Tens of thousands of people will have the opportunity at Rio to experience the magic of equestrianism at the FEI Equestrian Playground with the main attraction of a life sized mechanical horse – called Biscuit. The simulator, normally used by professional and amateur riders to perfect their skills is a first at an Olympic Games.
“We’re very excited to be welcoming all the fans to the Equestrian Playground and introduce them to Biscuit. There’s nothing like trying out riding for yourself to understand the thrill and skill involved and Biscuit is the perfect partner to give it a try. It’s the next best thing to having a real horse in the Olympic Deodoro Fan Zone!” says FEI Secretary General Sabrina Ibáñez.
The “Hoofloose” music video, unmasks the three Olympic equestrian disciplines of Jumping, Dressage and Eventing in a unique and contemporary way, reaching out to younger audiences.
“Equestrian sport has been part of the Olympic movement for 104 years and is growing in popularity across the globe, so it is the perfect opportunity to harness the excitement and inspire a whole new world of fans to engage in the sport,” says FEI Secretary General Sabrina Ibáñez.
This activity all sits under the umbrella of #TwoHearts, the FEI’s Olympic campaign engaging people across the globe through the most unique feature of the sport, the relationship between horse and human.