BETA pushes safety message at Bramham

Working hard to raise the profile of rider safety the British Equestrian Trade Association (BETA) made the most of its CIC 3* sponsorship at the Equi-Trek Bramham International Horse Trials this month.

In its fourth successful year as sponsor, BETA offered free safety checks for riding hats and body protectors across all four days of the competition. Anyone who took part received a discount voucher giving them 10% off the price of a new garment when bought from a participating BETA retail member.

The BETA stand was also the place to be as it featured a luxury prize draw offering around £1,500 worth of equestrian clothing and equipment for horse and rider.

“It was great to be back at Bramham and a privilege to sponsor riders at the very top of their game and young equestrians at grassroots level,” said BETA executive director Claire Williams.

“The event is a fantastic opportunity for us to get out and meet people of all ages and abilities who are really passionate about horses and riding. It gives us a chance to tell them about the latest BETA initiatives and explain what we can do for them. Bramham felt even more special than usual this year with Rio only a matter of weeks away and all the celebrations that were taking place at the show and throughout the rest of the country to mark the Queen's 90th birthday.

“It also turned out to be the perfect occasion to unveil our new BETA Best Stand Awards format, which did a fine job in recognising and rewarding all the hard work, dedication and commitment on display.”

The BETA Stand Awards

All riders in the competition – along with those who took part in the BETA-sponsored Pony Club Team Show Jumping, won by the Bedale & West of Yore branch – were presented with a commemorative BETA stable plaque. What's more, the BETA Best Stand Awards were announced. The awards featured a new format, with three categories – Lifestyle, Pet & Fashion, Food & Beverages and Equestrian & Saddlery. Stands were judged according to BETA's set criteria and awarded either a silver or gold standard.


In the Lifestyle, Pet & Fashion section, silver went to small animal feed specialist Harringtons, ladies' tailored fashion retailer Brace and pet retailer The Waggy Tails Store. Gold was won by jewellery company Hi-Ho Silver, ladies' shoes, bags and accessories retailer Carl Scarpa and footwear and accessories retailer Fairfax & Favor.

Food & Beverages saw caterer Crispy Duck Wraps take silver and family drinks company Condessa Welsh Liqueurs win gold.

In Equestrian & Saddlery, silver went to sign maker, engraver and rosettes specialist Richardson Designs, feed company Dodson & Horrell and equestrian retailer R & R Country, while retailers Equine & Country, Ayr Equestrian and Inch's Saddlery were awarded gold.

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PHOTOS: Bob Hook